Beads and Yarn

Classes & Events


Production Jewelry 2: Business and Marketing

Wednesdays, October 30, 2019 - December 18, 2019, 2:30PM - 5:30PM PT (Pacific Time)

In Person Class

Cost: $625.00

This class is already under way. Please see below for any other available workshop dates.

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Many of our students dream about making a living by selling their jewelry. It sounds wonderful, but getting from making jewelry to making a living can feel intimidating. Jenn Parnell is here to help you make the leap from hobbyist to professional with lots of info, tips and guidance.

This 2 part course with Jenn Parnell is a great way to learn what you need to know to design a jewelry line, how to start up your business and how to promote your work with marketing.

Production Jewelry 1: Design covers how to design, fabricate, and finish a line of production jewelry based on your previous work and inspiration. Class starts with concept, prototyping and design considerations, and then moves into methods of reproducing pieces, and production finishing techniques, as well as utilizing commercial findings and mechanisms. This class covers a wide range of topics for any jeweler.

Production Jewelry 2: Business and Marketing covers a lot of the business and marketing aspects that are important for a small business artist to understand in order to be successful, like pricing your work, how to get your work out into the world, photography, social media, and website development.

You can take these 2 courses in any order or just take one part, to suit your needs and schedule.

Production Jewelry 2: Business and Marketing teaches the following:
• Time Management
• Efficiency: More money, less work
• Pricing
• Logo, image and brand
• Photography
• Social media and websites
• Marketing basics
• Avenues for selling your work
• How to write a artist statement, resumé and bio
• Creating marketing materials
• Professional packaging and display
• Resources to help your business grow
• Contracts and policies

Price includes materials and use of tools.
This class covers business and marketing for jewelry, but it also includes help with photography and display. We have materials and tools to use for photography, but students will need a cell phone or camera to take photos.

Class policies for refunds, transfers and cancelations.



This class is intended for students who have made jewelry and want to create their own business.

Part of the class includes photographing and displaying your jewelry. It’s best if you can bring jewelry you’ve made that that you would like to sell to use for these lessons.

Previous experience in making jewelry is recommended, like successful completion of Basic Jewelry 1 or Basic Jewelry 1 & 2, Lost Wax Casting 1, or Enameling 1, etc or similar classes.

Location: Silvera Jewelry School, Berkeley, CA


Instructor: Jenn Parnell Kirkpatrick

Upcoming Schedule

No upcoming occurences at this time.

Production Jewelry 2: Business and Marketing

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