Beads and Yarn

Classes & Events


Starting your Jewelry Business: Photography and Social Media

Tuesdays, September 28, 2021 - October 19, 2021, 6:00PM - 9:00PM PT (Pacific Time)

Online Class

Cost: $310.00

SOLD OUT! See below for other workshop dates.

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Many of our students dream about making a living by selling their jewelry. It sounds wonderful, but getting from making jewelry to making a living can feel intimidating. Jenn Parnell is here to help you make the leap from hobbyist to professional with lots of info, tips and guidance in this online course series.


This course is part of a 4 part series (Design and Prototype; Photography and Social Media; Pricing, Brand and Marketing; and Producing a line). You can take these classes in any order.

Starting your Jewelry Business: Photography and Social Media teaches the following:
• Photography- DSLR camera, cell phone, tablet
• Making a light box for better images
• Lighting and composition 
• Jury images, social media images, process shots, model shots
• Website development
• Photo editing - with mobile devices and on desktop/laptop
• How to promote your work on social media


This course is available as an in-person workshop or live online class, and as a 4 week course or 2 day workshop. Please check this page for times and formats available.

A kit of materials is included with this class.

Online students will have kits mailed to them. Kits for in-person students are delivered at the beginning of the first class. International students may be charged an additional amount for shipping, because of the increased cost to ship abroad. Also, shipments to other countries may incur a tariff payable by the student. International students are welcome to contact us re: these costs and options for their materials. 

Recordings of class.
If a class is online, or is a combination online and in-person session, all students receive a link to a recording of the class demonstrations. In-person only workshops are not recorded.


Classes at our school include use of tools, with each student having their own bench to use during class. Online students will need to have their own tools (see the list of tools below).  Feel free to contact us with any questions. 

Tools Required for Online Students
This is a list of tools online students need to practice the techniques shown in class. (in-person students have tools to use at school)

A list of tools with links to recommended suppliers for the best prices will be sent to you after registration. If you have questions about the tool list, please contact us.

  • Computer or tablet
  • Camera phone or other digital camera
  • Xacto knife or other similar blade
  • Ruler
  • Masking tape

About Our Interactive Online Classes

If this class is offered online, it uses the Zoom app/website. Through Zoom, you’ll be able to see demos and follow instructions, ask questions and interact with your instructor. Zoom is easy to use and free for students to use for class, and works on most devices, like phones (iPhone, Android, etc), tablets (iPads, etc), and computers (Mac or PC). 

Your instructor is also available during free Zoom office hours for questions and help.

Online students work at home or in their studio. All of our recommended tools and the kit materials are chosen to be home studio friendly. Links to preferred vendors are provided in the supplies list sent after registration.

Read what students have to say about our online classes on the testimonials page.


Class policies for refunds, transfers and cancelations.




This class is intended for students who have made jewelry and want to create their own business.

This class focuses on photographing your jewelry. It’s best if you have finished jewelry to use for these lessons.

Previous experience in making jewelry is recommended. You should already be familiar with the basics of the type of craft you’d like to sell, whether it’s beadwork, fabrication, setting, enameling, metal clay or lost wax casting, for example.

If you’d like to sell jewelry, but don’t have any experience making it, we recommend taking a course first, like Basic Jewelry 1 or Basic Jewelry 1 & 2, Lost Wax Casting 1, or Enameling 1, etc or similar classes.

Without basic skills to make jewelry, students will not be able to photograph their own jewelry, but may use samples that they have or purchased.

Location: Silvera Jewelry School, Berkeley, CA

Instructor: Jenn Parnell Kirkpatrick

Upcoming Schedule

No upcoming occurences at this time.

Starting your Jewelry Business: Photography and Social Media

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