Beads and Yarn

Classes & Events


Starting Your Jewelry Business: Pricing, Brand, and Marketing

Tuesdays, November 2, 2021 - November 23, 2021, 6:00PM - 9:00PM PT (Pacific Time)

Online Class

Cost: $310.00

This class is already under way. Please see below for any other available workshop dates.

Many of our students dream about making a living by selling their jewelry. It sounds wonderful, but getting from making jewelry to making a living can feel intimidating. Jenn Parnell is here to help you make the leap from hobbyist to professional with lots of info, tips and guidance in this online course series.

This 4 part course with Jenn Parnell Kirkpatrick is a great way to learn what you need to know to design a jewelry line, create it, how to start up your business, and how to promote your work with marketing. 

This course is part of a 4 part series (Design and Prototype; Photography and Social Media; Pricing, Brand and Marketing; and Producing a line). You can take these classes in any order. 

Starting your Jewelry Business: Pricing, Brand, and Marketing teaches the following:

  • • Time Management
  • • Pricing
  • • Logo, image and brand development
  • • Marketing basics
  • • Avenues for selling your work
  • • How to write a artist statement, resumé and bio
  • • Creating marketing materials
  • • Professional packaging and display
  • • Resources to help your business grow
  • • Contracts and policies

This course meets for 4 weeks, 3 hours per week, for a total of 12 hours. Your instructor is also available during free Zoom office hours for questions and help.

Tools for this class

Computer or tablet for Zoom as well as to complete class work. A cell phone will work for Zoom but not everything else. 


Read what students have to say about our online classes on the testimonials page.

About Our Interactive Online Classes
This class is online and uses the Zoom app/website. Through Zoom, you’ll be able to see demos and follow instructions, ask questions and interact with your instructor. Zoom is easy to use and free for students to use for class, and works on most devices, like phones (iphone, Android, etc), tablets (iPads, etc), and computers (Mac or PC).

Each class is also recorded and available for students to watch later, to review instructions or in case you missed a class.

Students work at home or in their studio. All of our recommended tools and the kit materials are chosen to be home studio friendly. We always choose the safest materials, chemicals and tools for you and the environment.

Class policies for refunds, transfers and cancelations.





This class is intended for students who have made jewelry and want to start their own business. Students should have finished jewelry they have made for the pricing portion of this class. 

You should already be familiar with the basics of the type of craft you’d like to sell, whether it’s beadwork, fabrication, setting, enameling, metal clay or lost wax casting, for example.

If you’d like to sell jewelry, but don’t have any experience making it, we recommend taking a course first, like Basic Jewelry 1 or Basic Jewelry 1 & 2, Lost Wax Casting 1, or Enameling 1, etc or similar classes.

Location: Silvera Jewelry School, Berkeley, CA

Instructor: Jenn Parnell Kirkpatrick

Upcoming Schedule

No upcoming occurences at this time.

Starting Your Jewelry Business: Pricing, Brand, and Marketing

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