Beads and Yarn

Classes & Events


Starting your Jewelry Business: Photography and Social Media (Online)

Thursdays, November 12, 2020 - December 10, 2020, 6:00PM - 9:00PM PT (Pacific Time)

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Cost: $295.00

Many of our students dream about making a living by selling their jewelry. It sounds wonderful, but getting from making jewelry to making a living can feel intimidating. Jenn Parnell is here to help you make the leap from hobbyist to professional with lots of info, tips and guidance in this online course series.


This course is part of a 4 part series (Design and Prototype; Photography and Social Media; Pricing, Brand and Marketing; and Producing a line). You can take these classes in any order.


Starting your Jewelry Business: Photography and Social Media teaches the following:
• Photography- DSLR camera, cell phone, tablet
• Making a light box for better images
• Lighting and composition 
• Jury images, social media images, process shots, model shots
• Website development
• Photo editing - with mobile devices and on desktop/laptop
• How to promote your work on social media

A kit of materials is included with this class. Registered students receive a class kit by mail, shipped to the address used for registration. Please be sure to contact us at the time of registration with any updates re: where you want your kit shipped.

This course meets for 4 weeks, 3 hours per week, for a total of 12 hours. Your instructor is also available during free Zoom office hours for questions and help.

About Our Interactive Online Classes
This class is online and uses the Zoom app/website. Through Zoom, you’ll be able to see demos and follow instructions, ask questions and interact with your instructor. Zoom is easy to use and free for students to use for class, and works on most devices, like phones (iphone, Android, etc), tablets (iPads, etc), and computers (Mac or PC).

Each class is also recorded and available for students to watch later, to review instructions or in case you missed a class.

Students work at home or in their studio. All of our recommended tools and the kit materials are chosen to be home studio friendly. We always choose the safest materials, chemicals and tools for you and the environment.

Read what students have to say about our online classes on the testimonials page.


Tools for this Class

This is a list of tools you’ll need to practice the techniques shown in class. A list of tools with recommended suppliers for the best prices will be sent to you after registration If you have questions about the tool list, please contact us.

Computer or tablet
Camera phone or other digital camera
Xacto knife or other similar blade
Masking tape


Class policies for refunds, transfers and cancelations.




This class is intended for students who have made jewelry and want to create their own business.

This class focuses on photographing your jewelry. It’s best if you have finished jewelry to use for these lessons.

Previous experience in making jewelry is recommended. You should already be familiar with the basics of the type of craft you’d like to sell, whether it’s beadwork, fabrication, setting, enameling, metal clay or lost wax casting, for example.

If you’d like to sell jewelry, but don’t have any experience making it, we recommend taking a course first, like Basic Jewelry 1 or Basic Jewelry 1 & 2, Lost Wax Casting 1, or Enameling 1, etc or similar classes.

Without basic skills to make jewelry, students will not be able to photograph their own jewelry, but may use samples that they have or purchased.

Location: Silvera Jewelry School, Berkeley, CA


Instructor: Jenn Parnell Kirkpatrick

Upcoming Schedule

No upcoming occurences at this time.

Starting your Jewelry Business: Photography and Social Media (Online)

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